COCA-COLA RED LODGE
Coca-cola, a beacon of recognition in every corner of the world. It doesn’t matter where you come, seeing a coca-cola logo feels very familiar.
On the festival, we want to be the place where you can come home. Your home away from home. At the crossroad of different cultures and nationalities ho(s)tel embodies everything that breaths (new) friendships, cool spaces, unique services and experiences.
With this in mind we created the Coca-Cola Red Lodge: A hostel that served as your ultimate festival destination. A place where you could grab an ice cold Coca-Cola, enjoy those favourite summer tunes or just relax with your friends. The entire activation was based on recycling your Coca-Cola pet bottles. Because let’s be honest, if we don’t care about the world we live in, we’re not worth to travel and discover her beauty.
By recycling you could earn currency in the form of tokens, which allowed you to use the photo booth, play a game of air hockey, or save your tokens to buy Coca-Cola goodies in our Coca-Cola shop.
The Coca-Cola Red Lodge was home to Werchter, Les Ardentes, Pukkelpop, Dour and WeCanDance.