ST-GERMAIN. LE VÉLO
St-Germain is a hand-crafted artisanal French liqueur made from 100% fresh, hand-selected elderflowers that blossom in Europe once a year, during a four-to-six week period in late spring. When picked, they are swiftly delivered to small collection stations where harvesters are paid by the kilo for their flowers, using specially rigged bicycles to carry them. That is why “Le vélo” has become the symbol of St-Germains delicate freshness.
During an on trade tasting, our agents go from table to table with a St-Germain bike, serve and offer a St-Germain cocktail to everyone, while explaining the liqueur and the ingredients of a St-Germain cocktail. We distribute flower hairbands and propose to take a picture to stimulate social share #stgermain