COCA-COLA BIG AIR
A 10m high waterslide and ramp placed at different summer locations for teens to enjoy on a hot summer day.
Re-install the brand as the preferred choice of refreshment on a hot summer day by claiming summer moments & activities for teens and young adults.
BORiS Agency developed a safe and unique structure that can travel around the country. Locations were chosen based on the target audience & geographic location making it a widespread tour over Belgium.
A professional content capturing system was designed especially for this project. Consumers could register, slide and received their automated personal slide-movies straight to their phones.
Everything came together in a three-day event with music, side animation, ice cold Coca-Cola's and a whole lot of sliding fun.