TASTE THE COCA-COLA FESTIVAL FEELING
#TasteTheFeeling. With this new tagline and new campaign Coca-Cola put the simple pleasure of drinking a Coca-Cola back in the centre. Iconic billboards and TVC launched the campaign and BORiS Agency won the pitch to translate the idea into a festival experience. Coca-Cola teams capture great consumer moments on the festival field and project them back on the giant LED wall in the Coca-Cola Chill bar. The bar is designed to enjoy a Coca-Cola perfect served and reflect great festival moments. The result: beautiful campaign-like pictures and more than 3x the average social share of a photo activation.